3.18 Selling from the Chair

In this lesson, we discuss: • How the doctor can help maximize capture rate • Strategies used to improve lens upgrades & multiple pairs • Discussion of non-branded alternatives leading to increased margins Please direct all non-sensitive questions to our...

5.3 Verifying Examples with Availity

In this lesson, we discuss: • Real patient verifying examples of medical benefits • Real patient verifying examples of “routine” benefits • How to interpret Availity’s displayed information correctly • Trouble shooting complicated cases Please direct...

5.2 Introduction to using Availity

In this lesson, we discuss: • Overview of Availity layout • Navigating Availity to determine correct benefits • Effective strategies to interpret availity’s displayed information Please direct all non-sensitive questions to our members-only Facebook group, or...

5.1 Intro to Verifying Medical Benefits

Important documents from this lesson: Phone Verification Instructions In this lesson, we discuss: • Overview of verifying and benefit structures • Methods used to verify insurances • Importance of correct verification Please direct all non-sensitive questions to our...

4.7 Lab “Opt-Out” Strategies

In this lesson, we discuss: • Recap – Opt Out Vs Opt In Defintion and Basics • What Changes with Opt Out? • What Stays the Same with Opt Out? • Achieving Opt Out Status • Opt Out Profitability Example Breakdowns • COGS vs Chargebacks Please direct all...

4.6 VSP Out-of-Network: The Optical

In this lesson, we discuss: • Need for Alternative Sourcing • The Differences • You are Not the VCP! • You Vs Third Parties • Overcoming Objections • Assignment • VSP and Contact Lenses • Assignment Billing Example • Quoting Example • “Apples to Apples”...

4.5 VSP Out-of-Network: The Exam

Important documents from this lesson: VSP OON Verification Form In this lesson, we discuss: • Effective Capture and Scheduling of OON patients • Proper billing strategies for OON exams • How to approach CL fitting fees • Maximizing revenue with the exam component...

4.4 Out of Network Profitability Examples

In this lesson, we discuss: • Examples and Breakdowns of Out Of Network Profitability Please direct all non-sensitive questions to our members-only Facebook group, or email Dr. Sturm or Zeke Agee with private questions specific to your business.

4.3 Alternative Sourcing

Important documents from this lesson: Link to Your Incredible Pricing! Stock Lens Budget Calculator Edger Pricing Lens Categorizations for Billing and Comparison In this lesson, we discuss: • Simple Truth- Necessity of Alternative Sourcing • Added Benefits of...

4.2 VSP Out-of-Network Profitability Metrics

In this lesson, we discuss: • Discussion of real VSP OON metrics • VSP OON financial effects on your business • What to expect when you go OON Please direct all non-sensitive questions to our members-only Facebook group, or email Dr. Sturm or Zeke Agee with private...

4.1 Maximizing Vision Care Introduction

In this lesson, we discuss: • Options to utilize vision care plans • Pros/Cons of VCP’s utilization methods • VSP OON and lab opt-out introduction Please direct all non-sensitive questions to our members-only Facebook group, or email Dr. Sturm or Zeke Agee with...

3.17 Billing, Invoicing, and Sales Examples

Important documents from this lesson: Usual and Customary Pricing Sample V Codes Lens Categorizations for Billing and Comparison In this lesson, we discuss: • Examples of Billing, Invoicing and Sales Please direct all non-sensitive questions to our members-only...

3.16 In Office Finishing Basics

Important documents from this lesson: Stock Lens Budget Calculator Edger Pricing In this lesson, we discuss: • Definition • Profit Points • Generated Vs Finished Vs Semi Finished Explanation • The Machine Itself: Buying Notes • Staff Requirements and Payroll...

3.15 Frame Reps

In this lesson, we discuss: • Job Role • Compensation • Scheduling • Service Expectations • Your Due Diligence • Gifts • Reps and Frame Board Management • “Piece Counts” and Company Training Please direct all non-sensitive questions to our members-only...

3.14 Dealing with Frame Vendors

In this lesson, we discuss: • Billing Types and “Terms” • Exchange and Warranty • Exchange and Warranty Reimbursement Please direct all non-sensitive questions to our members-only Facebook group, or email Dr. Sturm or Zeke Agee with private questions...

3.13 Overstocks and Discontinues

In this lesson, we discuss: • Basic Definitions • Diverted Frames • Best Practices – Your Duties, Markup, Warranty Please direct all non-sensitive questions to our members-only Facebook group, or email Dr. Sturm or Zeke Agee with private questions specific to...