About Pivotal Group

The group that’s helping ODs take back their profits and control.

Why are we doing this?

One of our founding members was once exactly where you are. He knows what it’s like to have VCPs and multimillion-dollar businesses chip his profit margins all of the way down to below 20%.

All of his locations now operate at over 40% profit margin, more than twice what he was capable of when bound by VCPs and vendor requirements.

He and our founding optician created all of these strategies and negotiated these unbeatable rates for their own businesses. Now they leverage that experience and their relationships to help doctors like you.

Why are we doing this? Because we’ve been where you are, and we genuinely want to help.

Pivotal Group’s leadership is half OD, half optician.

Dr. Mark Sturm

Dr. Mark Sturm, our founding OD, has spent years finding ways to maximize profits while building a multi-million dollar operation. Much of his success was built on alternative sourcing and lab opt-out strategies, allowing one of his locations to run at 41% profit margin while maintaining double digits.

He is highly motivated to help others at a time when it can be difficult to distinguish your business “partners” from your competition.

Zeke Agee

Zeke Agee, our founding optician, is an expert at negotiating discounts, forming relationships for our members to benefit from, and identifying opportunities for even more profits.

He’s the reason we’re able to offer such incredible rates to our members. He “goes to war” week-after-week to secure prices and premium products that even high-volume, lifelong practitioners have never seen before.

Start using our expertise to multiply your profits.

What's the catch?