August 2018 Newsletter

It’s the thick of August, and we know you’re all extremely busy right now, but we wanted to keep you all up to date on what’s going on with Pivotal Group. Let’s get right to it!

Art Optical & Tura Updates

Both vendors now have been completely added to the member’s area of the website. Applications are available for online submission.

Remember, if you already have an account, submit a new application there and they will switch your terms over.

New Video Training: Selling from the Chair

Dr. Sturm recently recorded a new video: "Selling from the Chair"

He tackles his methods and recommendations for converting and maximizing optical sales by using honest, straightforward tactics to get your revenue up without compromising patient care or trust.

New Solidar ROE & Automatic Statements

New Solidar ROE

The newest version of the Solidar ordering system launched, the old ROE system should be invalidated for your office. We’re having better results and fewer entry errors already!

Refer to your recent email or the facebook posts about this, and reach out to if you need any help on this.

Automatic Statements

Auto statements also began this month: you’ll get a statement on or around the 6th each month.

Please reach out to if you have any questions.

"Pivotal Group Members" Facebook Group

If you haven’t joined the Pivotal Group Members-Only Facebook group, get on it!

It’s a great place to ask questions and interact with other members about programs in an open forum, without having to worry about violating your NDA when discussing specifics.

Please feel free to add key staff to the group as well, just make sure they reference which office they are from when joining.

Direct Frame Program: Frame Presale to Come!

The finishing touches are being made on the direct frame program now.

We’re shooting for outstanding markup on unique product that can’t be “shopped.”

Pivotal will be the sole U.S. distributor, and will allow no sales directly to U.S. consumers. We can’t wait to get these frames into the the group’s hands, we’re pretty blown away by what we’re seeing!

There will be a presale for the product, where you can purchase at an even lower initial price point to gauge buy in with the group.

We will continue to disrupt the industry, and this is the start of a series of programs designed to shake things up!

Look for more on this in the next couple of months as things finalize and roll out.

Do you have thoughts, experiences, or suggestions you'd like to share with Pivotal Group leadership?

Feel free to call us at (800) 819-2084 or schedule a call with our co-founders using this page if there's anything we can help with.

We're constantly implementing member suggestions and working with our vendors to ensure our members have a positive experience.

So if you've had any less-than-positive experiences in the past month, or if you'd like to suggest a member benefit we don't currently offer, please don't hesitate to get in touch using the options above.

Or you can email us at We often can't know something is wrong until our members alert us, so please never hesitate to reach out if we can help!