Section 3: Optical Basics & Strategies

optical basics

Study this Section

Section Content

Lessons Status

1

3.1 Frame Types and Tiers

2

3.2 Frame Product Mix

3

3.3 Setting Frame Prices

4

3.4 Retailing Basics

5

3.5 Lens Materials Pros and Cons

6

3.6 Lens Packaging

7

3.7 Lens Package Pricing Basics

8

3.8 Optical Billing Basics

9

3.9 Discounts and Sales

10

3.10 Sales Approach

11

3.11 Lens Branding

12

3.12 Optical Inventory and Stock

13

3.13 Overstocks and Discontinues

14

3.14 Dealing with Frame Vendors

15

3.15 Frame Reps

16

3.16 In Office Finishing Basics

17

3.17 Billing, Invoicing, and Sales Examples

18

3.18 Selling from the Chair

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