Getting Tricked Into Paying MORE for LESS (4m 19s)

One-Sentence Synopsis: Exposing the pricing games that many labs play, some of which are remarkably similar to the deceptive practices of the car sales industry.

What you’ll learn: 

  • How misleading “special terms” are, such as unlimited remakes & “half off” your second pair.
  • Exposing the illusion of “free shipping” from some labs.
  • How your freedom of choice is being stolen from you in exchange for sub-par discounts or “free equipment”.
  • The TRUE cost of those microwaves, TVs, and bluetooth speakers you get as part of a lab’s loyalty program.
  • Why avoiding a “break up” with your favorite lab rep may be costing you $30,000 – $50,000+ per year.

Why it’s important to your success: Lab marketing & sales executives are smooth operators, particularly those associated with VCPs & mega-corporation labs. Although the “freebies”  they’ve engineered seem generous on the surface, they’re costing independent optometrists WAYYY more in the long run than most realize.