One-Sentence Synopsis: Members are VERY often suspicious of the massive price difference between Pivotal Lab Network and all other labs — here Dr. Sturm explains exactly why the gap is so wide, and why you shouldn’t be at all concerned about the quality.
What you’ll learn:
- What’s so different about Pivotal Group that allows our lens pricing to be suspiciously low?
- Is there any quality difference between the performance of PLN’s lens designs vs. the higher-cost labs?
- How these low costs relate to our lens performance, after being thoroughly investigated by hundreds of ODs all over the United States.
- How Pivotal Group’s ownership structure, efficiency, lack of lab reps, etc. dramatically lower cost vs. what you’re used to seeing in this industry.
Why it’s important to your success: If you “write off” Pivotal Lab Network because of a common psychological phenomenon that’s often incorrect (more expensive = better), you’ll be overpaying for lenses as long as you’re in business.