One-Sentence Synopsis: Most doctors are stepping over dimes to pick up pennies because they’re hyper-focused on seeing more patients and purchasing new equipment — in this video, Dr. Sturm lays out an easier path to the same results.
What you’ll learn:
- The two paths to higher profit margins: increasing revenue vs. decreasing costs.
- How most doctors are fighting twice as hard for more patients, billing more, acquiring new equipment when they could profit substantially more without ANY increase in revenue.
- Discussing how long it takes to see extra patients vs. spending that same time analyzing your costs & changing your sourcing.
- Why these changes are going to be absolutely necessary within the next 5-10 years.
Why it’s important to your success: This industry continues to rapidly consolidate & change, becoming more competitive than ever.
Doctors’ profit margins continue to get whittled away with every passing year, and the ones who adapt sooner rather than later are significantly more likely to survive the “purge” that private practice optometry is going through.