Pivotal Group
  • Education
  • Our Relationships
  • Our Prices
  • About
  • More
    • Case Study
    • Testimonials
    • Five Misconceptions
    • Why Join?
    • Sample Pricing
  • Contact
  • Log In
  • Become a Member For Free
Select Page

Don’t Let Pricing Gimmicks Pull the Wool Over Your Eyes

We’ve heard it many times: “My existing lab pricing is better than this.” And that’s because doctors aren’t factoring in the total cost per order (typically, they’re getting hosed on AR pricing). That’s far from the worst gimmick companies are using to exploit independent optometrists, though.

Any time the following words or phrases are mentioned, recognize that they’re not simply “perks” or “bonuses.” They’re already worked into the price you’re paying, usually at a substantial premium:

  • Loyalty programs
  • Rebates
  • Discounts negotiated account-by-account
  • Free shipping
  • Free equipment
  • Free lunch for you and your office staff

If a supplier provides a “free” piece of equipment or pays for a $20,000 remodel, but your contract states that you’ll have to pay it back by ordering set minimums of their product, you’re effectively paying a high-interest loan that costs you 2-4x the original “freebie.”

The profitable optometrist recognizes references to any of the above as something that’s costing them money. Not only are they paying for the expenses associated with the apparent “benefits” of their account, but they’re also subsidizing these costs across the supplier’s entire client base. You’re not just paying for your lunches, your equipment, etc. — you’re subsidizing those costs across their entire client base.

 

Guide Navigation

  • Main table of contents »
  • Next lesson »
  • Being Independent Does Not Mean You’re Alone

    Join Pivotal Group for Free Today to…

    • Overhaul your supply chain with equal-quality, profit-rich products that you can’t find anywhere else.
    • Receive support every step of the way from our Member Advocacy Program & Support Department.
    • Learn what the country’s most profitable optometrists are doing to dominate every region they operate in.
    • And so much more…

    All without any monthly fees, taking a percentage of your gross profit, or restricting the other vendors you do business with.
    Become a Member Today »

  • Phone: (800) 819-2084 | Email: support@trypivotal.com

    Address: 1508 Dessau Ridge Ln Ste. 806 | Austin, TX 78754

    © 2021 Pivotal Group | Privacy Policy