Hopefully at this point in the guide you’ve identified several areas for improvement in your own practice. Little tweaks and changes begin to add up.
The earlier in the conversion process you optimize, the more compounding conversions will be positively influenced. For example, optimizing how you sell from the chair and hand the patient off to optical staff will create significantly more opportunities within your optical, which will have a much higher impact than just optimizing your AR conversion rate.
Over time and as you optimize each stage, those extra little bumps really add up. A 20% increase in AR sales alone will probably only be worth a few hundred dollars a month to your practice. However, if you double your capture rate and convert half of what WOULD have been managed vision sales into cash-pay patients, that 20% increase in AR sales becomes 2-3x more impactful due to compounding conversions.
Never underestimate the power of optimizing a single stage of your patient flow or sales process. Maximize one for 2-3 weeks before digging into the next stage. Stay committed to this for the next 3-6 months and you’ll be amazed at how much your numbers move. Tune into it consistently over the next 2-3 years, constantly setting new KPI goals and doing everything you can to surpass them, and your business will be unrecognizable compared to previous years.
If you’re feeling a bit overwhelmed and are a Pivotal Group member (free to join), our leadership, Member Advocacy Program, and Support Department are standing by to help you every step of the way.